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Web Site Design for Real Estate Agents - Article & Tips

Posted 11/13/05

The internet has given many agents the ability to vastly expand their marketing reach. In addition, the real estate business has become much more efficient as many time taking tasks can now be eliminated. For instance, now an agent can place their property listings on their own web site directing potential buyers to view offerings from their own home. No longer does the home buyer have to come in person for a scheduled meeting to view listings. No longer does the agent have to spend countless hours with home buyers who are not interested in their current property offerings. Instead, an agent can focus on dealing with clients who are interested in what they have to offer as they can view photos and prices of home listings online before they have a walk through viewing.

Real Estate Web Sites Were Hard to Use

In the past, you really did need very knowledgeable with technical computer terms and programming to establish, build, and maintain a web site. The process became, for some, a second job. Many agents ended up with designs they were'n't happy with, took too long to update and were not useful as marketing tools because they were hard for their customers to use. In addition, fewer customers at that time were using the internet as a tool for home buying.

To update a web site with new listings an agent often had to contact their "web guy" who may or may not complete the update in a timely fashion and the end result may not have been what the agent wanted. Ultimately, a real estate professional had little control over something that they were trying to use to represent themselves.

New, Affordable and Functional Web Sites Easy to Use / Easy to Update

Having a web site has now become much easier. The best real estate web design packages now let you simply login to your site using your web browser to update your listings. The update process is similar to using web mail. Adding your property images is like adding a photo attachment to an email message.

The great advantage is that an agent can conveniently update their site with listings, change their phone number, opening text etc. without having to contact anyone. The agent is in control - without having to know anything about programming web sites!

One real estate web package in particular, offered at the Real Estate Agents by State site, gets agents up and running quickly with a professional custom design that includes powerful and useful features and then gives the agent the control they need to operate business efficiently. They handle all the tedious setup tasks involved with a web site and then give you the baton - sort of like running the first 26 miles of a marathon for you and then you just walk the last yards to the finish. Many agents will be surprised at just how affordable this is.

Agents Need A Unique Web Site

Some brokerage firms and large national real estate companies do offer web site packages for their agents in one form or another. The problem with these sites is that they don't have a unique appearance and the company is emphasized more than the special abilities of each unique agent. Buyers want to use an agent that stands out as someone who can provide them individual service for individual home buying needs.

Agents don't have to settle for cookie-cutter sites, web site packages like the one linked to above offer custom designed sites. They also include many useful tools you might not have even thought about.

Getting Your Web Site Noticed and in Search Engines

Getting your site running is one thing, getting it noticed is another. That's why the Real Estate Agents by State package includes a free listing in the national directory. Sites are also submitted twice monthly to major search engines to help increase visibility.

Other Real Estate Web Site Design Tips

Even if you already have a real estate web site you are happy with there are a number of ideas you may want to implement on your site, or on a second web site to benefit more:

-When posting print ads, save money by opting for a smaller ad. Then include a link to a page on your web site where you can expand with more information by telling them more about property offerings. Web sites can work really well as secondary marketing tools.

-Get a second real estate web site to focus on a particular niche such as waterfront properties, gated communities, condominiums or rentals. Having a devoted site to a certain area will make you appear more knowledgeable and dedicated to certain needs.

-If you don't have your own real estate web site yet, go ahead and take the first step. If you can read and write email messages you already have most of the skills required to have your own web site, and you'll see you can update it yourself as well efficiently. After all, spending time selling homes is your business - not stressing over a web site.